London Identity and Wayfinding
Rebranding a prominent city and developing a system of wayfinding signages for it was an opportunity to think in abstract and steer away from common expectations. I chose London mainly because of its rich culture and complexity.
To show that in a single logo is near impossible, so I broke down what I think makes London what it is and made a symbol that could indirectly convey the meaning.
As for the wayfinding signage, I looked at existing systems around the world and tried to create a system that's functional and easy–to–use, yet elegant and refined.
A concept for a smartphone app was also developed to accompany the wayfinding system.
