BMW Marketing Campaign
I was tasked with coming up with a new marketing campaign for BMW Toronto in 24 hours, not long after COVID-19 restrictions took place. Considering what was going on at the time, I opted for a relevant and logical approach: Prioritize an aspect of BMW cars that directly relates to what was most important for people; Safety.
After putting a few hours into research and gathering data, Turns out the 2020 BMW 3 Series was awarded by the IIHS (The Insurance Institute for Highway Safety) as a Top Saftey Pick in the Midsize Luxury Car/4-Door Sedan category. I used this as the main selling point in my proposed campaign.
This design differentiates itself from the usual car ads which feature the car on the road in action. It represents a luxury profile geared towards a specific target audience while being flexible enough to be used in a variety of mediums.
